2026 Color of the Year – Activations.
The 2025 Color of the Year, Warm Mahogany, is more than just a trend but outlasts the moment. The campaign was built on the idea that Warm Mahogany is a color that transcends trends. A timeless, bold hue that works within any style and any room.
the touch points
The Color of the Year initiative encapsulates all customer touch-points to create an omni-present experience for the consumer. This includes in-store materials, digital activations across social and web, and media mailer kits.
in-store materials
A clean, editorial design approach was taken on the in-store materials, to allow the color and imagery to shine. The intent of the brochure was to give the consumer inspiration on how these colors can work within there own personal style, whether modern, traditional, or eclectic. Instead of having to change there home to match a specific trend they can create there own unique style with this palette.
digital activations
The digital activations include social posts, social banners, and web banners. These leverage the same clean look as the in-store materials and focus heavily on the room imagery to showcase the Color of the Year in use within multiple interior styles to maximize inspiration.
media mailer kit
Rounding off the Color of the Year activations we have our media mailer kits. These are sent to a select few social media influencers to generate excitement around the Color of the Year. I developed a bullet journal activity, to inspire receivers to curate there own mood board, using the Color of the Year. Each kit included a custom journal, assortment of swatches and textile materials, custom stickers, highlighters, paper tabs, a trends brochure, and postcard with instructions.
